Capturing Art & Sole: My Event Coverage for Indiewalls at Arlo Midtown
When Indiewalls reached out to bring me on board for their Art & Sole event at Arlo Midtown in New York City, I knew this was going to be something special. The event, a carefully curated brunch experience, gathered Indiewalls’ top 60 clients for a day of food, drinks, and creativity, all centered around custom, hand-painted Nike Air Force 1s by Sneaker Queens Customs. My role? To capture the energy, excitement, and artistry of the event through video and create a compelling highlight reel to share the experience with the world.
Bringing the Event to Life Through Video
With an event as visually dynamic as Art & Sole, video coverage was essential to preserving the experience beyond the guests who attended. Indiewalls and I worked closely to craft a strong narrative, ensuring the final video wasn’t just a recap but a story-driven piece that reflected the event’s atmosphere and creativity.
Throughout the day, I captured key moments, including:
Guests receiving their custom sneakers, designed months prior and hand-painted by Sneaker Queens Customs.
Live reactions and interactions, as attendees saw their unique sneakers for the first time.
Event ambiance, from the stunning Arlo Midtown venue to the curated brunch setup.
Attendee interviews, adding an engaging and personal touch to the final video.
After filming, I crafted a high-energy, visually engaging 90-second highlight video that showcased the essence of Art & Sole, allowing Indiewalls to share their event with a wider audience.
A Collaboration That Made an Impact
The event was a success, and I was honored to be a part of it. But what made this project even more fulfilling was seeing Indiewalls’ reaction to the final video. Their kind words meant a lot, and their review perfectly summed up our collaboration:
“Treven produced a video for our company, and the outcome was fantastic! He’s organized, client-oriented, and dedicated to bringing your vision to life through video. We are very pleased with the result and highly recommend his work!”
Their feedback reinforced my commitment to capturing events in a way that feels both authentic and dynamic, ensuring that every brand’s unique story is told in a visually compelling way.
Why Professional Event Coverage Matters
A well-executed event deserves more than just documentation, it deserves storytelling. Professionally shot and edited event videos:
Enhance brand visibility – Giving your audience a front-row seat to your event.
Extend event impact – Turning a single-day experience into shareable content that lives on.
Showcase brand culture – Highlighting the energy, creativity, and uniqueness of your brand.
With every project, I focus on capturing the essence of the moment while delivering high-quality, engaging content that clients can use across their platforms.
Let’s Tell Your Story Through Video
This collaboration with Indiewalls was a perfect blend of creativity, storytelling, and event branding, and I’m incredibly grateful to have been a part of it. If you’re looking for event coverage that truly captures the energy and essence of your brand, let’s make it happen.
Contact me today to discuss how I can help bring your next event to life through professional video production.
